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Chole

L2 210

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne; a dark beauty with a bohemian spirit. Rejecting the stiff formality of 1950s haute couture, she created soft, alluring clothes from fine fabrics. Deciding to offer them herself to the fashion boutiques – which were just starting to carry ready-to-wear clothes – they were unique for their time, beautifully made but accessible. ‘Luxury prêt-à-porter’ was born. Gaby chose the name ‘Chloé’ for its warm, feminine appeal. It was perfectly in sync with the new mood of Paris; youthful, modern in design, and slightly audacious in spirit. In 2017, Chloé appointed Natacha Ramsay-Levi as Creative Director for ready-to-wear, leather goods and accessories. She will further expand the Maison in Gaby’s vision: at the intersection of Parisian couture savoir-faire and Chloé’s values of free-spirited femininity, modernity and inner strength.

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