Vilebrequin has always cultivated a spirit of refinement and fantasy, staying true to the casual charm upon which the house was founded in St-Tropez more than 40 years ago. Durable and always in fashion, Vilebrequin swimsuits have become a point of reference.
Season after season, Vilebrequin invents elegance for the holidays and transmits, from father to son and generation to generation, a lasting idea of pleasure. Now, Vilebrequin is further expanding its role as ambassador for the art of travel with a women’s line that includes swimwear, ready-to-wear, and accessories—as always, focused on making summer last all year long. At Vilebrequin, there is something for everyone and for every moment. The first collection of our new creative atelier based in Paris, Studio Vilebrequin, alludes to the spirit of the holidays and the idea of pleasure. Using the house’s signature codes—its love of printed animals, its bright colors and pastels—the collection is inspired by an ideal day during the holidays. “For the morning, as the sun rises, there are lightly colored, luminous trunks,” explains Studio Villebrequin. “At noon, when it’s time to go to the market, there are crab and flower prints; later on birds appear, right before night falls. There are changes in colors and styles, therefore, from dawn to dusk.”